Social media paradigm sizes seem to change constantly.

One moment y'all accept the perfect comprehend page for your business relationship. The adjacent, information technology's been resized, and looks all pixelated and incorrect.

It doesn't help that data about official dimensions and epitome sizes is harder to discover than a ceremonious discussion on politics on Facebook.

Simply, it's not difficult if you consult this guide to social media image sizes on all important social media platforms!

Beneath are the most recent social media image dimensions, as of 2022.

Bonus: Get the e'er-up-to-date social media paradigm size cheat sail.  The costless resources includes recommended photo dimensions for every type of image on every major network.

Nosotros go into more detail for every unmarried network below, but this prototype includes the social media epitome sizes you probably look upward near oftentimes.

2022 social media image sizes cheat sheet

Instagram paradigm sizes

Instagram image sizes 2022

Instagram supports horizontally and vertically oriented images. Information technology also still supports square images, which was what the platform was known for when it first launched.

This increases your brand's options. Only it also makes image dimensions a little trickier to go right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile photo size: 320 x 320 pixels

Instagram contour photos are displayed at 110 x 100 pixels, only the prototype files are stored at 320 10 320 pixels, and so make sure to upload an image that'southward least that large.

Even though the dimensions are in a square format, Instagram contour photos are displayed as a circumvolve. Make sure whatsoever elements you want to focus on in the photo are centered so they don't become cropped out.

Instagram prototype sizes for feed photos:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Foursquare: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the prototype is landscape or portrait)

Tips:

  • If you want your images to look their all-time on Instagram, aim to upload an image that is 1080 pixels wide.
  • When you share an Instagram image that'southward sized over 1080 pixels, Instagram volition size it down to 1080 pixels.
  • If you lot share a photo that has a resolution lower than 320 pixels, Instagram volition size it up to 320 pixels.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, "as long as the photo's attribute ratio is between 1.91:1 and 4:5 (a height betwixt 566 and 1350 pixels with a width of 1080 pixels)."
  • If your uploaded Instagram image is a dissimilar ratio, the platform will automatically crop your photo to fit a supported ratio.

Resources: Learn how to edit Instagram photos like a pro.

Instagram photo thumbnail sizes:

  • Display size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • Retrieve that Instagram stores versions of these thumbnails that are equally large as 1080 x 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of 9:16.
  • Uploading an prototype with a smaller pixel size (but the same attribute ratio) ways the Story will buffer quickly.
  • If you don't use this ratio, the Story might bear witness with foreign cropping, zooming, or go out large sections of the screen blank.
  • Instagram Reels employ this same sizing.

Resource: Take your Instagram Stories to the next level with these complimentary templates.

Instagram carousel prototype sizes:

  • Mural: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Attribute ratio: mural (1.91:1), square (1:ane), vertical (4:5)
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram Reels sizes:

  • 1080 x 1920 pixels
  • This is an aspect ratio of nine:16.
  • Comprehend photo: 1080 10 1920 pixels
  • Continue in mind that Reels are cropped to a 1:ane paradigm in your contour feed and a iv:5 image in the home feed.

Instagram ads paradigm sizes:

  • Landscape: 1080 ten 566 pixels
  • Square: 1080 10 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere betwixt 1.91:1 and 4:5

Tips:

  • Recollect: Instagram ads appearing in users' feeds cannot have more than thirty hashtags.
  • In that location are also recommendations for the number of characters included in an ad's master text and headline.

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

  • Instagram recommends leaving roughly "14% (250 pixels) of the meridian and bottom of the image free from text and logos" to forbid them from existence covered.
  • As of September 2020, Facebook and Instagram ads are no longer penalized if more than than 20% of the ad space is text.

Twitter image sizes

Twitter image sizes 2022

Tweets that include images consistently get more click-throughs, more likes, and more Retweets than not-image Tweets. In fact, Tweets with visual content are three times more likely to go date.

And so, choosing the right images and creating cracking visual content for Twitter matters. And, of course, that includes getting Twitter image sizes right.

Twitter paradigm sizes for contour photos: 400 ten 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter prototype size for header photos: 1500 x 500 pixels (recommended)

Tips:

  • To time to come-proof the epitome, it's all-time to utilize the maximum size.
  • Header images are cropped to an attribute ratio of iii:1.
  • Keep in listen that the way header images display changes depending on the monitor and browser being used.

Twitter images sizes for in-stream photos: 1600 ten 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: whatsoever aspect between 2:i and 1:1 on desktop; 2:1, 3:4 and sixteen:nine on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Up to 5MB for photos and GIFs on mobile. Upwards to 15MB on the spider web.

Twitter bill of fare image size:

Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary menu. (This is how it all works, by the way.)

  • Minimum size: 120 10 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Tips:

  • Y'all tin test what your Twitter summary card volition look similar and see a preview using the card validator.
  • There are a range of dissimilar Twitter cards, so also a range of sizes. Equally well every bit the regular summary cards, there are summary cards with large images, app cards and actor cards.

Twitter prototype sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:one aspect ratio. 800 10 800 for one:1 attribute ratio. Max file size of 20MB.
  • App bill of fare image: 800 ten 800 pixels for one:one attribute ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for ane:one aspect ratio. 800 x 418 pixels for 1.91:1 attribute ratio. Max file size of 20MB for 2-half dozen image cards.
  • Direct Message bill of fare: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Conversation menu: 800 10 418 pixels for ane.91:i aspect ratio. Max file size of 3MB.

Resource: Notice more data hither on how to advertise on Twitter.

Facebook prototype sizes

Facebook updates its design and paradigm dimensions constantly. The best strategy to future-proof your brand's content is to always upload the highest-quality image you tin. Stick to Facebook'southward recommended file formats for the best results.

Facebook image sizes

Facebook image sizes for profile photos: 170 ten 170 pixels (on about computers)

Your Facebook profile film will display at 170 x 170 pixels on desktop. But it volition display as 128 x 128 pixels on smartphones.

Facebook image sizes for embrace photos: 851 10 315 pixels (recommended)

  • Display size desktop: 820 ten 312 pixels
  • Brandish size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Use the recommended pixel sizes for the fastest load times.
  • Profile pictures and comprehend photos with logos or text work best when uploaded equally a PNG file.
  • Don't drag to reposition once yous've uploaded your embrace photo.

Resources: Get more than tips on creating bang-up Facebook embrace photos.

Facebook epitome sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels broad and to fit the ane.91:i aspect ratio.

Merely avert pixelation or tiresome load times past remembering these sizes:

  • Recommended size: 1200 ten 630 pixels
  • Minimum size: 600 x 315 pixels

Tips:

  • If you are sharing ii-x images in your brand's Facebook post using the carousel display, images should be 1200 x 1200.
  • This is a 1:1 ratio.

Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)

Tips

  • This is about a ii:i ratio.
  • The size of your event embrace photo tin can't be edited after it's been added to an effect.

Facebook image sizes for panorama or 360 photos:

  • Minimum image size: Facebook says that it should exist "30,000 pixels in any dimension, and less than 135,000,000 pixels in total size."
  • Aspect ratio: 2:ane

Tips

  • Facebook automatically recognizes and processes these images based on "camera-specific metadata found in photos taken using 360-ready devices."
  • Files for these Facebook images can be up to 45 MB for JPEGs or sixty MB for PNGs.
  • Facebook recommends using JPEGs for 360 photos and ensuring files aren't bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Tips

  • Facebook Stories take up the total screen of a phone. That'south an attribute ratio of nine:16.
  • Don't choose an image with a width smaller than 500 pixels.
  • For Stories with text, consider leaving 14% of the top and bottom text-free. (That'south 250 pixels.) That manner any phone call-to-action won't be covered past your brand's contour photo or buttons.

Facebook image sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 ten 1080 pixels. Minimum size 600 10 600 pixels. Ratio 1.91:1 to 1:one. Maximum file size of xxx MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:i. (Call back: These are a desktop-merely advert format.)
  • Facebook image sizes for Instant Manufactures: At to the lowest degree 1080 x 1080 pixels. Ratio 1.91:1 to 1:i. Maximum file size of xxx MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio ane:ane. Maximum file size of thirty MB.
  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 ten 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio one.91:one to one:ane. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 10 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At to the lowest degree 1080 10 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Resource: Hither's more than info on how to advertise on Facebook.

LinkedIn image sizes

When you employ LinkedIn for business — whether it's via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing.

Stick to the recommended sizes below for best results. And always make sure to wait at your profile and content on multiple devices before finalizing.

LinkedIn image sizes 2022

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate photos up to 7680 x 4320 pixels.
  • And information technology can handle files up to 8MB, so upload as large as you lot can to futurity-proof.

LinkedIn image sizes for contour embrace photos: 1584 x 396 pixels (recommended)

  • Aspect ratio: 4:i

Tips

  • Make sure your file is smaller than 8MB.
  • Encompass photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of brandish before finalizing.

LinkedIn image sizes for company pages:

  • Company logo size: 300 10 300 pixels
  • Folio cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab visitor photos image sizes: 900 x 600 pixels
  • Foursquare logo: At least 60 x 60 pixels

Tips

  • When posting image updates to your company page, make sure to use PNG or JPG images.
  • Apply an aspect ratio of one.91:1.
  • 1200 x 628 pixel images are ideal.
  • This LinkedIn paradigm sizing as well applies to LinkedIn Showcase pages.

LinkedIn epitome sizes for weblog mail service link images: 1200 10 627 pixels (recommended)

LinkedIn custom paradigm size for sharing a link in an update: 1200 10 627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail epitome may appear in the preview if i is bachelor, along with the article or website title.

But, y'all can customize it by clicking the Paradigm icon below the text box and selecting a photo from your computer.

Bonus: Go the ever-upwardly-to-date social media prototype size cheat sheet.  The free resource includes recommended photo dimensions for every type of image on every major network.

Get the free cheat sheet now!

Tips:

  • The image should use a 1.91:1 ratio.
  • More than the minimum of 200 pixels wide.
  • If the prototype width is less than 200 pixels wide, it volition announced equally a thumbnail on the left side of the post.

LinkedIn paradigm sizes for ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 10 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 10 627 pixels (one.91:i aspect ratio)
  • Sponsored content carousel images: 1080 10 1080 pixels (one:1 aspect ratio)

Pinterest image sizes

Pinterest image size for contour image: 165 x 165 pixels (recommended)

Pinterest image sizes

Tips

  • Remember that your profile photo will be displayed as a circumvolve.

Pinterest prototype size for profile encompass photograph: 800 x 450 pixels (at minimum)

Tips

  • Attempt to avert placing a portrait photo into the comprehend photo spot.
  • Instead, utilise a landscape photograph with a xvi:9 aspect ratio.

Pinterest image sizes for Pins:

  • Attribute ratio: 2:iii (recommended)
  • Square pins: 1000 x one thousand pixels
  • Recommended size: 1000 x 1500 pixels
  • Max file size: 20MB

Tips

  • Keeping the ii:iii aspect ratio ensures your brand's audition sees all the image'south details on their feed.
  • On the feed, Pins are displayed with a fixed width of 236 pixels.
  • If you desire to create Pins with a different aspect ratio, know that Pinterest crops images from the bottom.
  • Both PNG and JPEG files are accepted.

Pinterest epitome sizes for collections Pins:

  • Attribute ratio: one:ane (recommended) or two:three
  • Recommended size: chiliad x m pixels or 1000 x 1500 pixels
  • Max file size: 10MB

Tips

  • This format appears as one master image, above three smaller images.
  • All images must accept the aforementioned aspect ratio.
  • Collections announced in feeds on mobile devices.
  • Both PNG and JPEG files are accustomed.
  • Collections can also be an ad format on Pinterest.

Pinterest image size for Story Pins:

  • Aspect ratio: 9:16
  • Recommended size: 1080 10 1920 pixels
  • Max file size: 20MB

Pinterest image sizes for ads and carousels:

  • App install ads: Same specs every bit standard Pins. A 2:iii aspect ratio is recommended. 1000 10 1500 pixels recommended.
  • Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or thou 10 1000 pixels recommended. Upward to five images can be included in a carousel.
  • Shopping ads: Same specs as standard Pins. A 2:iii attribute ratio is recommended. yard x 1500 pixels recommended.

Resource: Get some communication on how to use Pinterest for business organization.

Tumblr epitome sizes

Tumblr image sizes

Tumblr profile photograph size:

  • Recommended size: 128 ten 128 pixels
  • Minimum size and avatar: 64 x 64 pixels

Tumblr banner size:

  • Recommended size: 3000 ten 1055 pixels
  • Minimum size: 640 ten 360 pixels

Dashboard view image:

  • Minimum size: 500 x 750 pixels
  • Maximum size: 1280 10 1920 pixels

Tumblr photograph ready:

  • One image: each photograph 500 pixels wide
  • 2 images: each photo 245 pixels wide
  • Three images: each photo 160 pixels wide

Tumblr images in a shared link or text post:

  • The thumbnail image in a link will brandish at 130 x 130 pixels.
  • Images in a text postal service display at a width of 125 pixels, simply expand when clicked on.

Tumblr audio postal service prototype size: 169 ten 169 pixels

Tumblr ads image size: 1280 x 1920 pixels (recommended)

Snapchat image sizes

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (at minimum)

  • Attribute ratio: nine:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Geofilter image size: 1080 ten 1920 (at minimum)

  • Aspect ratio: nine:16
  • File type: JPEG or PNG
  • Maximum file size: 5MB

Resource: How to Create a Custom Snapchat Geofilter

YouTube image sizes

YouTube image sizes

YouTube profile photo size: 800 10 800 pixels (recommended)

Tips

  • Make sure the focus of your photo is centered for best results.
  • Files should be JPEG, GIF, BMP or PNG. Blithe GIFs won't work.
  • Photos will render at 98 x 98 pixels.

YouTube banner prototype size: 2048 ten 1152 pixels (at minimum)

  • Aspect ratio: 16:9
  • Minimum surface area for text and logos without being cut off: 1235 10 338 pixels
  • Maximum file size: 6MB

Resource: How to make the best YouTube channel art (plus five free templates).

YouTube video size: 1280 x 720 pixels (at minimum)

Tips

  • YouTube recommends that videos intended for sale or rental accept a higher pixel count: 1920 ten 1080 pixels.
  • YouTube requires videos to be 1280 ten 720 pixels in gild to meet HD standards.
  • This is a sixteen:9 aspect ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok image sizes

TikTok image sizes

TikTok contour photograph size: 20 x 20 pixels (minimum size to upload)

Tips

  • While 20 x 20 is the minimum upload size, upload a higher quality photograph for time to come-proofing.

TikTok video size: 1080 x 1920

Tips

  • The platonic attribute ratio for Tik Tok videos is 1:1 or nine:16.

Social media marketers need to get many things right when creating visual content for social media.

You've got to make sure any images yous use don't defy copyright laws. If you don't have original imagery, you've got to find loftier-quality stock photos. And you've got to figure out which tools out there tin help elevate your social media images.

On top of that, yous've got to get your social media epitome sizes right. And getting that right is actually important considering:

  • It avoids pixelation and awkward epitome stretching. And avoiding that keeps your images looking professional.
  • Your photos volition be optimized for each social channel'southward feed. This tin assist increase engagement.
  • It ensures your audience sees the full photograph. Incorrect sizing could cut off some of your brand's messaging.
  • It can futurity-proof your content. Existence in-the-know with social media image sizes at present could mean less work for your brand in the hereafter, when network change upwards how images brandish over again.

Plus, brands using the Hootsuite photo editor tool tin size and edit their social media images right in the Composer. When in the Composer, upload an image and click Edit Paradigm to launch the tool. And it makes cropping and sizing images for each specific social channel easy.

Here'south how information technology works:

Don't feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Compose, which includes upward-to-date epitome dimensions for every social media network.

Go Started